Tuesday, March 15, 2011

Strikers Get New President

In an interesting bit of soccer news, last week the Fort Lauderdale Strikers announced the appointment of Tim Robbie as the teams new President.  For those of you who are not familiar with South Florida sports history, the Robbie family name looms large in the past ownership of the both the Ft. Lauderdale Strikers as well as the Miami Dolphins of old, so this announcement is yet another indication that Traffic Sports has settled on a nostalgia-based marketing strategy.

Not that I have a problem with that.  Of course, it remains to be seen if Tim Robbie can fill the family shoes, so to speak; but I'll wager that most Floridians will spot him a break just because of his last name.  We all remember the past accomplishments of this sports family.  Moreover, as the organization's President, he is not in an ownership role, which was the previous role of the Robbie family with the old Strikers.  Club ownership remains with Traffic Sports Vice President Aaron Robinson, the club's founder and also the CEO of the new NASL. 

Even so, I think Robbie's participation with the new Strikers is a smart move.  The teams potential fanbase knows who the Robbie family is, and so the presence of a Robbie in a leadership role is publicly reassuring.  There will be time later for recriminations if things do not go well, but for now, its all good.  Best wishes to the club's new President!